THERE IS ONLY A WAY
THE ROLEX WAY
Rolex is unveiling its latest creations:watches that shine the light of optimism and innovation on the watchmaking world. Directed by Francois Peyranne
PUSHING THE
LIMITS
Taming mechanical power to defy the laws of time. Mastering risk to find the ideal trajectory. And holding on until victory.
SUPERLATIVE
QUALITY CONTROL
Superlative defines the outstanding quality of each Rolex component : precision, water resistance, autonomy, robustness, simplicity, fine craftsmanship, comfort and, last but not least, durability. Directed by François Peyranne
THE JOURNEY
TO THE DEEP
The Deepsea Challenge : A journey spanning decades, during which deep-sea explorers and Rolex engineers joined forces. With waterproofness guaranteed to a depth of 36,090 feet, the Deepsea Challenge far surpasses human capabilities to withstand pressure.
PERPETUAL
WATCHMAKING
A study in kinetic energy and balance. This film captures the mechanism of the Perpetual rotor, visualizing how subtle movements are transformed into a constant source of power. A technical exploration of precision in motion.
MORE TVC
Mastering exceptional know-how. Elevating the arts.Accompanying legends across sports and cinema.A universal signature of human achievement.
PERPETUAL CAMERON
PERPETUAL WIMBLEDON
PERPETUAL FEDERER
PERPETUAL LADY DATEJUST
PERPETUAL LEGENDS
WORKS
Defining a visual legacy.
Selections of works 10 years of creations
